Say Yes By OMI

Last Updated: February 2024

About Us

Omi Jewelry is a family business with family values. Established in 2013, OMI Jewelry was founded on the belief that beautiful jewelry shouldn’t be prohibitively expensive, an the buying experience should be a pleasurable one.

Our family has been in the jewelry business for over 20 years. What started as a wholesale diamond business in New York City’s Diamond District, has evolved over three generations into an online & in-store shopping experience. Exceptional service, selection, value, and of course: luxury watches & custom jewelry, as well as high end pre-manufactured jewelry. 


It all began in 1989, when Alexander Matatov immigrated from Russia to America with his wife, son, & daughter. Soon enough, and with the help of family and friends, Matatov was able to open a local jewelry store, on Canal Street in lower Manhattan, in 1991. After 12 years of operation, Matatov & family came to the Diamond District in the year of 2003; where he then opened a flourishing one-of a-kind retail store on 47th street.

Alexander Matatov’s son, Robert, expanded to a small wholesale company at age 33, establishing Johnny’s Diamonds, which then branched out into our parent company: JD Watches. Thus, in 2013, Omi Jewelry born. Starting from the ground up, OMI Jewelry now has over one-million dollars’ worth of inventory online sales, as well as a staff of 25+ including our sales managers, watch makers, branding office, accounting departments, + more.

Launched in 2024, Say Yes by Omi Jewelry is our world of exquisite lab-grown bridal jewelry, where timeless elegance meets sustainable innovation. At Say Yes By Omi, we’re passionate about revolutionizing the traditional jewelry industry by offering environmentally conscious, conflict-free, and stunningly beautiful alternatives for your special day.

Our Mission

Our mission is simple yet profound: to provide brides with jewelry that not only symbolizes their eternal love but also reflects their values. We believe in creating pieces that are as unique and beautiful as the love stories they represent, while also contributing to a more sustainable future for generations to come.


We’re committed to sustainability in every facet of our operations. By harnessing cutting-edge technology, we produce lab-grown diamonds and gemstones that are indistinguishable from mined stones in appearance and quality but without the environmental and ethical concerns. Our jewelry is crafted with recycled metals, further reducing our ecological footprint.


Each piece of our bridal jewelry is meticulously crafted by artisans who pour their expertise and passion into every detail. From the initial design concept to the final polishing, we uphold the highest standards of quality and craftsmanship to ensure that your jewelry is as flawless and radiant as your love.


We understand that every love story is unique, which is why we offer customization options to help you create the perfect piece that speaks to your individual style and preferences. Whether you’re dreaming of a classic solitaire engagement ring, or a bespoke necklace adorned with your birthstone, our team is dedicated to bringing your vision to life.

Celebrating Love

At Say Yes By Omi, we consider it an honor to be part of your journey toward forever. Whether you’re embarking on the exciting adventure of engagement or celebrating a milestone anniversary, we’re here to help you commemorate those precious moments with jewelry that will be cherished for a lifetime. Thank you for choosing Say Yes By Omi, for your bridal jewelry needs. We look forward to being a part of your happily ever after.